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Managing Volunteers
From Lyn Turknett, President, Turknett Leadership Group What’s the biggest problem you’ve ever had managing volunteers? If you’ve ever been a volunteer, and have let a volunteer commitment slip to meet...
View ArticleCreativity + Analytics = Innovation
What is innovation? Is it sheer creativity, or is it research and analytics? André Macklin, Sr. Director of Partnerships & Innovation at Cartoon Network says it’s a combination of both. André was...
View ArticleHow to Repurpose Research for Killer Content Marketing
By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important...
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BKV Blog: How Social Listening Helps Arby’s Drive Serious Business Value
By Ashley Reed Josh Martin, Director of Digital and Social Media at Arby’s, shared the success story behind the infamous Pharrell tweet at last year’s Grammys and how the company is using social...
View ArticleANNOUNCING THE 2015 AMY AWARDS FINALISTS!
The Atlanta marketing community’s most sought after awards will be presented to the winners at the 58” Annual AMY Awards gala, March 12, 2015 at the fabulous Fox Theatre Congratulations to the list of...
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AMA Nonprofit Marketer of the Year Nominations
Know a Nonprofit Marketing Rockstar? Nominate them. Do you know a nonprofit marketer who is a strategic dynamo, who is respected as a thought leader, or whose achievements have transformed their...
View ArticleVideo Clips: Millennials in the Workplace – AMA Atlanta February 2015...
Millennials in the Workplace According to research conducted by the IBM Institute for Business Value, many of the myths plaguing Millennials are, in fact, not true. We’ve pulled three of the five...
View ArticleLoving my mentors
by Jo Ann Herold, Global Chief Marketing Officer at Interface When I graduated with a degree in communication and journalism, I learned quickly that the academic environment had not fully prepared me...
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Why Content is King
Originally posted by Shayla Brown on July 30, 2015 on AJC.com. You may have heard it said that content is king for digital marketing, but have you ever wondered why? Below is a summary of key points...
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A Tribute to Mentors
Originally posted on Interface Blog by Lauren White on November 23rd, 2015 Tell me who you run with and I’ll tell you who you are. This was one of many words of wisdom from a group of highly successful...
View ArticlePassionate about Presentations: Recap of “An Evening with Nancy Duarte”
PowerPoint and passion aren’t two words typically associated together, but when you add renowned presentation designer Nancy Duarte into the mix, you are inspired to change the world through effective...
View Article5 Reasons You Should Attend the 59th Annual AMY Awards
Recognizing the achievements of Atlanta’s marketing community The AMY Awards spotlight Atlanta’s most creative and talented marketers, chosen from among the most impressive candidate pool to date....
View Article2016 AMY Awards Recap
The AMY Awards is usually described as a “Night of Fun” and this year was no different. Amidst the silent auction, digital caricature drawings, delicious food and cocktails, nearly 300 attendees came...
View ArticleDeepening the Customer Experience: Using Messaging Apps to Develop...
by Alex Membrillo,CEO, Cardinal Web Solutions Each month, an average of 275 million people log onto Kik, a free instant messenger app for mobile devices. Realizing the potential associated with that...
View ArticleHow to Use Paid Social Posts to Increase Audience Engagement
by Alex Membrillo, CEO, Cardinal Web Solutions Want to boggle your mind and impress your friends? Share with them this factoid: More than 1 million pieces of content are shared on Facebook every...
View ArticleThe Future of Digital Marketing: Strategies for your 2017 Marketing Plan
by Alex Membrillo, CEO, Cardinal Web Solutions “By failing to prepare, you are preparing to fail.” – Benjamin Franklin Just two short years ago, Facebook users around the world were up in arms that CEO...
View ArticleWhy IoT Is the New Best Friend of Digital Marketers
By: Alice Youna Oh – Georgia State University ’17 The Internet of Things (IoT) is a hot topic across all businesses and industries alike. IoT refers to the connectivity between the Internet and...
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How to Improve Personalization in Your Advertising Strategies
By BKV Personalization in ad messaging is one of the most important trends in marketing in 2017. Therefore, to optimize your advertising and direct marketing investments, your business must deliver...
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InstaWOW. Live video makes its debut.
By Ashley Reed, Social Media Director at BKV In late January, Instagram introduced live videos as part of its Stories feature. This move comes as little surprise, given that parent company Facebook has...
View Article5 Basic Tips to Deliver Superior User Experience Today
by Alice Oh, Content Marketing Specialist at MP Modern, Division of MarketPro In a highly digitized world, how do brands cut through the noise and set themselves apart from the competition? As...
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